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5 prescriber profiles to target before launching a new drug

Customer profiling in marketing is the analysis of psychological and behavioral characteristics to identify the typical or ideal customer for a company. For the pharmaceutical industry, prescriber profiling is an essential tool for successful marketing or launching a new product on the market. Thus, the pharmaceutical industry will “profile” its potential prescribers to understand theirContinue reading “5 prescriber profiles to target before launching a new drug”

10 Ways To Get The Healthcare Professionals’ Attention During The COVID-19 Era

The current health constraints due to the COVID-19 pandemic are a real headache for medical promotion and pharmaceutical delegates. Several problems have arisen for face-to-face medical visits by health professionals almost forbidden or restricted, no attentive listening from overloaded doctors, very few constructive exchanges for the doctor/medical visitor couple, services over-solicited by COVID-19, etc. Today, moreContinue reading “10 Ways To Get The Healthcare Professionals’ Attention During The COVID-19 Era”

On-site medical congresses: the beginning of the end?

In the “post-Covidian” era where medical and scientific congresses are facing a radical and unprecedented change in their practice and functioning, which dates back more than half a century, the post-COVID medical congresses will not resemble those of the pre-COVID-19 era. Read this article in french version. Much more accessible and less expensive registration feesContinue reading “On-site medical congresses: the beginning of the end?”


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